He was a terrific encourager, and I would leave every conversation with him having learned so much more each time. Denis taught me so much about the attitude of winning and defining success. From that day on, we enjoyed both a personal and professional relationship. And the number of times I succeed is in direct proportion to the number of times I can fail and keep trying.” If you are in sales, Tom’s book “How to Master the Art of Selling” is a must-read.īack in 1999, I had the opportunity to meet Denis Waitley in person. The “Champion Creed” says this: “I am not judged by the number of times I fail, but by the number of times I succeed. In sales, we hear the word “no” a whole lot more often than we hear “yes.” Hopkins’ “Champion Creed” instilled in me the specific mindset I needed to push through the losses and bad days and work toward the overwhelmingly successful days.
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